AnalyticsIntermediate
Analytics & Reporting
Track your performance and make data-driven decisions with our analytics tools.
14 min read
1 Market Philippines Team
3 sections
#analytics#reporting#data
Dashboard Overview
Your seller dashboard provides comprehensive insights into your business performance.
Key Performance Indicators (KPIs):
- Total Sales: Revenue generated over selected time period
- Order Volume: Number of orders received and processed
- Average Order Value: Average amount spent per order
- Conversion Rate: Percentage of visitors who make a purchase
- Customer Acquisition Cost: Cost to acquire each new customer
- Return Rate: Percentage of products returned
Dashboard Sections:
- Sales Overview: Revenue trends and comparisons
- Order Management: Order status and fulfillment metrics
- Product Performance: Best and worst performing products
- Customer Insights: Customer behavior and demographics
- Traffic Analysis: Visitor sources and engagement
Customizable Reports:
- Date range selection
- Product category filtering
- Geographic segmentation
- Customer segment analysis
- Export capabilities (PDF, Excel)
Understanding Performance Metrics
Learn how to interpret key performance indicators to improve your business.
Sales Metrics:
- Revenue Growth: Month-over-month and year-over-year growth rates
- Profit Margins: Gross and net profit calculations
- Sales Velocity: How quickly products sell
- Seasonal Trends: Identifying peak and low seasons
Customer Metrics:
- Customer Lifetime Value (CLV): Total value of a customer relationship
- Repeat Purchase Rate: Percentage of customers who buy again
- Customer Satisfaction Score: Based on reviews and ratings
- Churn Rate: Rate at which customers stop buying
Operational Metrics:
- Order Fulfillment Time: Time from order to shipment
- Inventory Turnover: How quickly inventory sells
- Return Processing Time: Efficiency of return handling
- Customer Service Response Time: Speed of customer support
Making Data-Driven Decisions
Use analytics insights to make informed business decisions.
Inventory Management Decisions:
- Identify fast-moving vs. slow-moving products
- Optimize stock levels based on demand patterns
- Plan for seasonal inventory needs
- Discontinue underperforming products
Pricing Strategy Decisions:
- Analyze price elasticity of demand
- Compare performance at different price points
- Identify optimal discount levels
- Monitor competitor pricing trends
Marketing Optimization:
- Identify most effective marketing channels
- Optimize ad spend allocation
- Target high-value customer segments
- Improve conversion funnel performance