MarketingAdvanced
Advertising Campaigns
Create effective advertising campaigns to boost product visibility and sales.
25 min read
1 Market Philippines Team
2 sections
#advertising#campaigns#PPC
Types of Advertising Campaigns
Choose the right advertising format for your business goals.
Available Campaign Types:
- Sponsored Products: Promote individual products in search results
- Sponsored Brands: Showcase your brand and product portfolio
- Display Ads: Visual banner advertisements across the platform
- Video Ads: Engaging video content to showcase products
Campaign Objectives:
- Increase product visibility
- Drive traffic to your store
- Boost sales and conversions
- Build brand awareness
- Launch new products
Campaign Optimization
Optimize your campaigns for better performance and ROI.
Key Metrics to Monitor:
- Click-through rate (CTR)
- Conversion rate
- Cost per click (CPC)
- Return on ad spend (ROAS)
- Impression share
Optimization Strategies:
- A/B test ad creatives and copy
- Adjust bidding strategies based on performance
- Refine targeting parameters
- Optimize landing pages for conversions
- Schedule ads for peak performance times