MarketingIntermediate
Marketing & Promotion
Learn how to promote your products and increase sales through various marketing tools.
18 min read
1 Market Philippines Team
3 sections
#marketing#promotion#advertising
Available Promotional Tools
Boost your sales with our comprehensive marketing tools and features.
Platform Promotion Types:
- Flash Sales: Time-limited discounts to create urgency
- Volume Discounts: Buy-more-save-more offers
- Free Shipping: Absorb shipping costs to attract buyers
- Bundle Deals: Package related products together
- Seasonal Promotions: Holiday and event-based sales
- New Customer Discounts: First-time buyer incentives
Promotional Calendar Planning:
- Plan promotions around major shopping events
- Coordinate with inventory levels
- Set clear start and end dates
- Monitor performance and adjust accordingly
Best Times for Promotions:
- Payday periods (15th and 30th of the month)
- Major holidays and festivals
- Back-to-school season
- Christmas shopping season
- Valentine's Day and Mother's Day
SEO and Visibility Tips
Improve your product visibility with these SEO best practices.
On-Platform SEO Strategies:
- Keyword Optimization: Use relevant search terms in titles and descriptions
- Category Selection: Choose the most specific relevant category
- Complete Profiles: Fill out all product attributes and seller information
- High-Quality Images: Use clear, attractive product photos
- Competitive Pricing: Price products competitively within your category
Ranking Factors:
- Sales performance and conversion rate
- Customer reviews and ratings
- Product listing completeness
- Seller performance metrics
- Inventory availability
Content Optimization:
- Write detailed, benefit-focused descriptions
- Include relevant keywords naturally
- Use bullet points for easy scanning
- Highlight unique selling propositions
- Include size charts and specifications
Social Media Marketing
Leverage social media to drive traffic and sales to your store.
Platform-Specific Strategies:
Content Ideas: