Product Description Guidelines
Learn how to create effective product descriptions that improve search visibility and attract customers.
How to create a product description that is easy to read and understand
- β Sufficient textual expression(β₯ 500 characters): Put yourself in your customer's shoes: what would they want to receive from a consumer sentiment perspective? Then incorporate your description with product benefits clearly lay out to resonate with your target audience.
- β Easy-to-read format: Necessary punctuation β Segmentation β Highlighting with your text (bold/underline/serial number, etc.)
- β Contain images: Try to create an experience as close to an in-store experience as you can. Make it as close as you can come to creating an in-store experience.
- β Use bullet points: Break down complex information into digestible bullet points for better readability.
- β Include customer reviews: Showcase positive feedback from customers to build trust and credibility.
- β Use high-quality images: Ensure that images are clear, well-lit, and showcase the product from multiple angles.
- β Provide detailed specifications: Include important product details such as dimensions, materials, and care instructions.
Sample Product Description
Here are some sample product descriptions that you can use as a reference:
| Content Suggestion | Examples |
|---|---|
| β Attribute detailed description (material, design, fit, style, washing instruction etc.) |
|
| β Model display or Collocation guide |
|
| β Feature or function display |
|
Related Topics
Product Title Guidelines
Learn how to create effective product titles that improve search visibility and attract customers.
Product Photography Guide
Master the art of product photography to showcase your items effectively.
Product Attribute Guidelines
Learn how to create effective product attributes that improve search visibility and attract customers.
