Product ManagementBeginner

Product Description Guidelines

Learn how to create effective product descriptions that improve search visibility and attract customers.

3 min read
1 Market Philippines Team
2 sections
#product descriptions#SEO#best practices#ecommerce#copywriting#content writing

How to create a product description that is easy to read and understand

πŸ‘ Tips:
  • βœ… Sufficient textual expression(β‰₯ 500 characters): Put yourself in your customer's shoes: what would they want to receive from a consumer sentiment perspective? Then incorporate your description with product benefits clearly lay out to resonate with your target audience.
  • βœ… Easy-to-read format: Necessary punctuation βž• Segmentation βž• Highlighting with your text (bold/underline/serial number, etc.)
  • βœ… Contain images: Try to create an experience as close to an in-store experience as you can. Make it as close as you can come to creating an in-store experience.
  • βœ… Use bullet points: Break down complex information into digestible bullet points for better readability.
  • βœ… Include customer reviews: Showcase positive feedback from customers to build trust and credibility.
  • βœ… Use high-quality images: Ensure that images are clear, well-lit, and showcase the product from multiple angles.
  • βœ… Provide detailed specifications: Include important product details such as dimensions, materials, and care instructions.

Sample Product Description

Here are some sample product descriptions that you can use as a reference:

Content Suggestion Examples
βœ… Attribute detailed description (material, design, fit, style, washing instruction etc.)
Image guidelines Image guidelines Image guidelines
βœ… Model display or Collocation guide
Image guidelines Image guidelines
βœ… Feature or function display
Image guidelines Image guidelines

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