• More exposure
  With optimized product information, more organic traffic will be directed to these products, so One Market Philippines consumers will have a higher chance to see your products. It is also more likely that the product will be selected to participate in various One Market Philippines marketing campaigns.
• Higher conversion
  We have seen across markets that optimized product information increases the probability of consumers adding the product to their shopping cart. High-quality product information provides consumers with greater confidence in the product, which helps lower pre-sale inquiries, give high readability of your product information and increase the sales conversion rate of your product.

How to create a good product title

Tips

Examples

Format Use 25-80 characters. Make it easier for buyers to read and capture information. Capitalize the first letter of each word (except conjunctions, articles, prepositions). Include necessary punctuation marks such as hyphens (-), forward slashes (/), commas (,), and signs (&) and period (.) Use Arabic numerals ("5", not "five") Use abbreviations for measurement units, such as "cm", "oz", "in", and "kg" Note: Do not use unofficial language of the country/region unless it's part of the brand name. Do not use all uppercase, special ASCII characters (Æ, Ⓔ, Ⓡ), or ambiguous symbols like ~ ! * $ ? _ ~ { } # < > | * ; ^ ~ ¹ unless part of the brand name. Content Must be accurate and concise, while highlighting selling points. Recommended format: [product brand] + [product content] + [range of application] + [product type] + [main function/feature/advantage]

Safety 1st Deluxe 25-Piece Baby Healthcare and Grooming Kit ✅ Using 25–80 characters ✅ Capitalization of the first letter for each word ✅ Include necessary punctuation marks ✅ Use Latin numerals Grimoire Girl: A Memoir of Magic and Mischief Hardcover – Oct 3, 2023 ✅ Using 25–80 characters ✅ Capitalization of the first letter for each word ✅ Include necessary punctuation marks (e.g., -, /, etc.) ✅ Use Latin numerals Panoxyl 4% Benzoyl Peroxide Acne Creamy Wash 6 oz (Pack of 2) ✅ Using 25–80 characters ✅ Capitalization of the first letter for each word ✅ Include necessary punctuation marks ✅ Use Latin numerals ✅ Use abbreviations for measurement unit

• It is recommended to include key information: [product brand]+[product content]+[range of application]+[product type]+[main function/feature/advantage]
• [Product brand]: Brand name, provided the relevant authorization has been obtained from the brand owner
• [Product content]: The composition of the commodity itself, such as material, color, size, quantity, pattern, packaging, capacity, model.
• [Scope of application]: People and scenarios for which the product is applicable, such as "gender", "adult/teenager/children/baby", "outdoor", "banquet", "which part of body", "applicable to Apple 12 mobile phones", etc
• [Product type]: Product classification, such as "T-shirt", "mobile phone", "bookcase" and so on.
• [Main function/feature/advantage]: The description of the product, which refers to the value points the product can provide to buyers, such as "waterproof", "elastic", "collector's edition", "educational", "multi-functional", "can enhance immunity", etc
• The above are general recommendations for all categories. For specific recommendations for different categories, please refer to corresponding guidelines.